Advantages And Disadvantages Of Social Networking On Business

whether it is managed by individual or any organisation. By the use of blogs business organisation can share the information about their brand, new product and customer service awareness and also the links where they can get product easily. The blog is the best way to aware the customer about the usage, precaution relating to the usage of products. The blog is significant tool for business as they can get the feedback and comments regarding the product from customers (Laroche et al., 2013). The authors also concluded that business should focus on the creating diversified strategy of social media marketing, so that the audience or related customer gets proper message and information of product and services. The many other author study the†¦show more content†¦The business organisation can reduce the cost by increasing area of customer. Social media is tool which require less investment and that’s reason many or the organisation opting for the social media marketing (Wh iting Williams, 2013). The following are list of advantages which are associated with use of social networking in business: - Cost Saver / low investment The authors found in their study that the main advantage of the using social networking is cost reduction. Every organisation wants to cut their cost to increase the profit and they opt for the strategies which help them to do same (Verhoef et al., 2014). The business organisation can freely opt for the social networking in their business as the barriers of financial resources are minimal. As the other advertising or marketing tool cost millions of dollars not every organisation can opt for this that time social media marketing provide significant platform to those business associates which have small amount of marketing fund. The social media allows the users to grab the target market with less investment and also direct link with each of the customers which on the other tools is not possible (Tsimonis Dimitriades, 2014). The social network has a tendency to spread the news to all the potential customer because of its viral nature and information can reach to large number of audien ce within short time. Social Interaction Social media has created new dilemma of social interaction where people areShow MoreRelatedThe Advantages and Disadvantages of Social Networking625 Words   |  3 PagesThe Advantages and Disadvantages Of Social Networking Social Networking is a recent invention that has the Internet still at the edge of its seat due to its popularity with people. This is mostly because it really is for the people. Bringing every kind of social group together in one place and letting them interact is really a big thing indeed. 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